At DediKate, we’re big advocates for body positivity and positive self-image! We value health and fitness over kilos and grams – and we’re encouraging all of our members to Ditch the Scales this month and help us support better mental health in New Zealand!

For every DediKate member who commits to permanently ditching the scales (that means deciding to stop weighing yourself forever!) in the month of June 2020, we’ll donate $10 to I Am Hope.

Raised to Date


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There are so many reasons to stop weighing yourself, once and for all!

Scales Measure Weight – Not Success!

Scales only measure one thing – your weight. They don’t tell you how many press ups you can do, how strong you are, how far you can run, or how hard you’ve been working, yet women still let them rule as their measure of progress and achievement. Scales are a one-dimensional representation of success.

Scales measure total body weight – including fat, muscle, water and everything your body is made up of. You can completely change the way you look and the composition of your body – losing fat and increasing muscle – yet the scales can still stay the same. Scales are not an accurate measure of success.

Scales Encourage a Negative Mindset

Watching the scales can make us give up, even when we are doing everything right with our health and fitness! If the scales don’t tell us what we want them to, we can get down and it can ruin our day. This is crazy, especially given they’re not an accurate measure of success anyway!

Having a mindset of obsessively checking the scales can be a sign of impatience and will likely result in you giving up, even though you are doing the right things. You must be patient and focus on doing your best. If you don’t give up, you WILL succeed.

Ditching the Scales Encourages Positivity!

Scales encourage negative body image and do not help us to lead a long-term healthy lifestyle. Mindsets should be positive, and your focus should be on adding things to your life to enrich it. If you focus solely on weight loss, you’re more likely to have a negative experience and give up.

When you focus on the outcome, or on what the scales are going to say, women tend to see what they are going to ‘get away with’ and are therefore less likely to achieve. Getting rid of the scales can improve your all-round health and fitness success. Taking them away allows you to really focus on the process. It encourages you to eat healthy foods to make you feel great and to fuel your body, and to exercise for the endless benefits.

“I encourage you to ditch the scales to increase your ability to succeed! The benefits are tenfold and you will see that in your results. It’s like a huge weight lifted off your shoulders, allowing you to be free to be the best you can be!”

Kate Ivey


If fat loss and/or increasing your muscle mass is one of your goals, take body measurements instead of weighing yourself on the sales. Measurements are a much more accurate representation of your success – just be sure not to measure yourself too often! You can also go by how your clothes fit, progress photos, how you look in the mirror and how you feel!

We also encourage you to take your focus away from what you look like, and onto improving your fitness and how you look after yourself. With DediKate we have fitness testing which allows you to measure your success based on things like how many press ups you have improved by, how much longer you can hold a wall sit, or how long you can hold a prone hold. It is so satisfying seeing your fitness improve!